Who are Lehman’s customers anyway?
Posted June 9th, 2009 by BDBBy Bruce Detweiler Breckbill, Lehman’s VP Direct Sales
One of the things all businesses need to identify is who exactly their customers are. So it is with Lehman’s. Knowing who our customers are is incredibly important because it determines which products we carry, how we present those products, and which avenues we take to get those products to the people who need or want them.
This has perhaps been more difficult for Lehman’s than it is for other retailers. First, we are in a very small niche market. Not everyone wants non-electric appliances, gadgets and hand tools. Not everyone wants to do things the old-fashioned way. Not everyone desires to have part of his or her lifestyle mimic the lifestyle of the late 1800s. For those who do want these things, Lehman’s can help, but finding those people or helping them find us is sometimes challenging. Keeping them all happy is equally challenging.
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While most of what I have been learning is really technical, what struck me the most was the dedication to serving the customer. Whether it was watching the shipping department in the warehouse carefully load a stove hearth onto the back of a customer’s truck, or listening as customer service representatives courteously and calmly worked with customers to resolve even the most difficult issues, I had no idea of the effort that each employee put forth to meet the needs of every individual that came through the store. Just as watching the trains run is forever ingrained in my memory, the courtesy of the people I worked with will stick with me for a long time.







This year it seems everyone has money on their minds. In order to make the most of yours, a spending plan will help you pay the bills and realize your goals. How do you start? Here’s some steps to take to begin. Realize that it’s a plan and if you don’t follow it the first time, keep trying till you succeed. In the end, you will be glad you did.
