Lehman's Country Life

By Bruce Detweiler Breckbill, Lehman’s VP Direct Sales

One of the things all businesses need to identify is who exactly their customers are. So it is with Lehman’s. Knowing who our customers are is incredibly important because it determines which products we carry, how we present those products, and which avenues we take to get those products to the people who need or want them.

This has perhaps been more difficult for Lehman’s than it is for other retailers. First, we are in a very small niche market. Not everyone wants non-electric appliances, gadgets and hand tools. Not everyone wants to do things the old-fashioned way. Not everyone desires to have part of his or her lifestyle mimic the lifestyle of the late 1800s. For those who do want these things, Lehman’s can help, but finding those people or helping them find us is sometimes challenging. Keeping them all happy is equally challenging.
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My morning routine is rather boring but that’s what routines are. They give comfort and a sense of “everything is ok” because they are predictable and routine. Get up and get the coffee started. If it’s cold outside, go downstairs and fire up the wood stove to get the house warm. Then upstairs to pack lunches for my wife and three children, read the paper and the Bible. About that time, my wife (a teacher) and son (a student) leave for their school and I wake up my two daughters. Then I go for my morning run with our dog, get the girls ready for school and myself ready for work, wait for the school bus at the end of the driveway, then head to work at Lehman’s.

This morning, the routine was going as planned through the get up, make coffee, pack lunches, read, and say good-bye to wife and son stages. But then the routine fell apart. The dog started barking. This is rather unusual (fortunately our dog doesn’t bark at every moving thing) so I went to the window to see what was going on. He was barking towards the woods at the back of our house so I looked that direction and through the darkness saw one of our Amish neighbor boys walking up through the yard toward our house. When he saw me at the window, he came toward the door.
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