Lehman’s and the BBB
Posted November 6th, 2007 by Greg
I just read an article in one of the industry newsletters asking, “Do consumers care about online privacy?”. The article went on to outline how consumers do not understand the rules of the online marketplace, and there is a general apathy toward privacy and security. I am not so sure I agree. People may not necessarily understand or research what online security is about, but they certainly expect it. Personally, I do not blame them. (Note to self: write an article about security at Lehman’s!)
Security is just one part of the equation. Another part is establishing credibility. So just how do you establish online credibility? There are many businesses online; some are only online and others support a print catalog and online presence. Lehman’s is one of the unique businesses online that offers an online catalog, a print catalog and a physical store (open since 1955). If you have never been to Lehman’s store in Kidron Ohio, I personally recommend a trip. Even with an established catalog and a store that has existed for over 50 years, not everybody knows who you are. This is where a third party comes in to help.
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